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Welcome

Ed Hartwell Goose
By Ed Hartwell Goose — January 13, 2022

Welcome to the Mention Me Engineering Blog 💥

I'm Ed, the Head of Engineering at Mention Me. If you're fascinated by the technical challenges of building (and running!) a successful startup, then you're in the right place. We've created this new blog series for us to geek out together about all things tech at Mention Me. We can't wait to share more with you.

We power high-performing referral schemes for fast-growing ecommerce brands across the globe. And while referral might look simple on the outside, it’s our unique (and complex) Referral Engineering® approach that makes it so effective. This blog series will dive into that, documenting the problems and challenges we face – and overcome – along the way.

In the meantime, if you're interested in learning more about our team, check out this video or read about a day in the life of Gabriel, one of our tech leads, or Joe, one of our remote engineers. Or you can visit our careers pages to learn about the roles we currently have open.

We'll be regularly posting here over the coming months, so add our RSS feed to your favourite aggregator and watch this space!

See open roles

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Customer advocacy -

Read time: 3 mins

The A-Z of Referral Marketing: A is for Acquisition

In the advocacy alphabet, A stands for Acquisition. Read on to find out why (and how to apply it to your business).

At Mention Me, we’re often asked:

“Are the referrals that you deliver truly incremental?”

The short answer is yes—but it’s difficult to measure precisely. And beyond driving new customer acquisitions, referrals bring long-term value to your business as well.

Understanding Attribution & Incrementality in Referral Marketing

Read our paper to fully understand attribution & incrementality in referral marketing.

What’s new from Mention Me in 2024? Check out our latest innovations and improvements — all designed to help you maximise your referral programme and drive optimisations across your wider marketing strategy.

Here’s your sneak peek…

Mention Me Product Highlights 2024

Discover our latest product innovations from the past year and how they're helping you optimise your referral programme like never before.

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