Welcome

By Ed Hartwell Goose — January 13, 2022 -

Welcome to the Mention Me Engineering Blog 💥

I'm Ed, the Head of Engineering at Mention Me. If you're fascinated by the technical challenges of building (and running!) a successful startup, then you're in the right place. We've created this new blog series for us to geek out together about all things tech at Mention Me. We can't wait to share more with you.

We power high-performing referral schemes for fast-growing ecommerce brands across the globe. And while referral might look simple on the outside, it’s our unique (and complex) Referral Engineering® approach that makes it so effective. This blog series will dive into that, documenting the problems and challenges we face – and overcome – along the way.

In the meantime, if you're interested in learning more about our team, check out this video or read about a day in the life of Gabriel, one of our tech leads, or Joe, one of our remote engineers. Or you can visit our careers pages to learn about the roles we currently have open.

We'll be regularly posting here over the coming months, so add our RSS feed to your favourite aggregator and watch this space!

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What’s new from Mention Me in 2024? Check out our latest innovations and improvements — all designed to help you maximise your referral programme and drive optimisations across your wider marketing strategy.

Here’s your sneak peek…

Mention Me Product Highlights 2024

Discover our latest product innovations from the past year and how they're helping you optimise your referral programme like never before.

Referral marketing -

We analysed over 9,000 A/B tests from 800 businesses to discover which types of experiments really boost referral performances.

By tweaking aspects like the text, rewards, and images in referral offers — and measuring results when tests were statistically significant — we now know the most impactful tests to run in 2025.

We also used Generative AI to analyse parts of our referral offer designs, combining these findings with our historic A/B test results to see which imagery captivates customers the most.

So, which design elements spark referrals? Are simple offers or detailed promotions better for acquiring new customers?

Read on to find out…

The Most Important A/B Tests to Run in 2025: Our Research Revealed

We analysed over 9,000 A/B tests from 800 brands to find out which experiments really drive results for referral programmes. Click to see key stats and insights.

Retention -

Read time: 5 mins

The Top 10 Customer Retention Metrics for 2025

Learn the 10 best customer retention metrics to help your brand retain your most valuable customers in 2025 and beyond.

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